The Crescent Bay in Baku is a prestigious mixed-use development located on the Caspian Sea waterfront. It comprises a residential tower, a commercial tower with retail facilities, and the iconic seven-star Crescent Hotel situated on an offshore island. The development offers a diverse range of real estate options, including commercial, retail, and residential spaces, all fronting richly activated public realms designed to facilitate a wide variety of outdoor entertainment and national events. The 'landside' development is anchored by a 400-meter-long shopping mall with various activated landscaped terraces overlooking the centerpiece of the development, the iconic Crescent Hotel. A large public plaza connects the lagoon and hotel island with the retail frontage, featuring culturally appropriate placemaking interventions to ensure a vibrant 24/7 urban and recreational environment.