Key Insights as of Jun 2025
Market Demographics
Population size
2,300,000 people
Population growth rate
0.1 %
Age distribution - 0-14 years
18.5 %
Age distribution - 15-64 years
70.8 %
Age distribution - 65+ years
10.7 %
Household size
4.2 people
Household composition - Families
68.0 %
Education levels - Higher education
35.0 %
Economic Indicators
Median household income
12,000 USD
Employment rate
92.0 %
Job growth
1.5 %
Dominant industries - Oil and Gas
40.0 %
Cost of living index
65.0 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
9,000 USD
Spending behavior - Apparel
25.0 %
Spending behavior - Dining
20.0 %
Spending behavior - Electronics
15.0 %
Competition & Retail Presence
Existing retail mix - Fashion
30.0 %
Number of competitors
150 stores
Market saturation
70.0 %
Presence of anchor tenants
5 stores
Foot traffic from nearby businesses
10,000 visits/day
Real Estate & Infrastructure
Rent costs
15 USD/sqft
Property values
2,000 USD/sqm
Zoning laws - Commercial
80.0 %
Business permits
200 permits/year
Availability of retail space
100,000 sqft
Proximity to major roads
90.0 %
Public transportation access
85.0 %
Parking availability
2,000 spaces
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
80.0 %
Commute times
25 minutes
Work patterns - Remote work
20.0 %
Psychographics & Consumer Lifestyle
Shopping preferences - In-store
60.0 %
Brand affinity - Luxury
25.0 %
Consumer loyalty
70.0 %
Entertainment and leisure trends
30.0 %
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
100 incidents/100,000 people
Public safety measures
80.0 %
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
2,000,000 visits/year
Major local events
10 events/year
Seasonal attractions
5 attractions
Online vs. In-Store Shopping Trends
E-commerce penetration
15.0 %
Click-and-collect adoption
10.0 %
Local preference for in-store shopping
70.0 %
Retail & Mall Performance
Total retail space
5,000,000 sqft
Retail space per capita
2.2 sqft/person
Projected growth in retail space
5.0 %
Retail leakage rate
20.0 %
Sustainable retail demand
80.0 %
Major upcoming retail projects
3 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
30.0 %
Grocery market share - Retailer 2
25.0 %
Grocery market share - Retailer 3
20.0 %
Consumer spending patterns - Groceries
35.0 %
Grocery expenditure trends
3.0 %
Luxury retail performance
15.0 %
Top mall shopping preferences
60.0 %
Shopping trips to other cities
10.0 %
Key drivers for mall visits - Dining
40.0 %
Preferred brand categories - Luxury fashion
20.0 %
Competitive & Site Analysis
Number of existing malls
8 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps - Electronics
15.0 %
Trade area population
3,000,000 people
Retail potential in catchment area
70.0 %
Projected retail growth rate
4.0 %
Preferred mall layouts - Open-air
40.0 %
Site & Accessibility
Public transport access
85.0 %
Walkability score
75.0 index
Road infrastructure & car access
90.0 %
Parking capacity in comparable malls
3,000 spaces
Surrounding land use - Commercial
60.0 %
Future developments - Retail
5 projects