Sari City Center is one of the premier retail destinations in northern Iran, located in the heart of the city of Sari, Mazandaran Province. As a modern multi-level shopping mall, it combines retail, dining, and entertainment offerings tailored to a broad customer base. The center features a blend of international fashion labels, local brands, and service outlets that draw both local shoppers and tourists. With ample underground parking and close proximity to key arterial roads, the mall benefits from high accessibility and sustained foot traffic. The center also includes a hypermarket, cinema complex, and seasonal exhibition space that enhance dwell time and spending per visit.

Insights

Retail Mix

Sari City Center offers a well-curated retail mix with over 120 stores, balancing luxury boutiques, local fashion brands, electronics outlets, and daily needs shops to serve diverse customer segments.
Customer Demographics

The mall’s catchment area includes residents from central Sari and surrounding districts, with a large share of middle-income families, students, and regional tourists frequenting the venue for both practical shopping and leisure.
Competitive Positioning

As one of the few modern retail complexes in Mazandaran, Sari City Center competes primarily with traditional bazaars and smaller shopping plazas, giving it a distinct advantage in terms of scale, brand offerings, and overall shopping experience.

Building Details

Shopping Mall

30000 SQM

166666

Sari City Investments

2010

500

Carrefour,LC Waikiki,H&M

Mall Demographics

350,000 People

0.8 Percent

32 Years

4.8 People

25 Percent

Economic Indicators

960 USD per month

12 Percent

65 Index

Consumer Spending

1,200 USD per year

300 USD per year

500 USD per year

200 USD per year

Mall Traffic & Performance

2,500,000 Visitors

60 Minutes

20 Percent

3,000 USD per year

Competition & Tenant Mix

80 Stores

Yes

15 Percent

70 Percent

Real Estate & Leasing

25 USD per month

8 Percent

Medium

2,000 Square meters

Accessibility & Infrastructure

High

Moderate

1,000 Spaces

Moderate

Digital & E-commerce Trends

Moderate

10 Percent

70 Percent

Safety & Security

Low

High

Marketing & Events

10 Events per year

15 Percent

Yes

Growth Potential

3 Percent per year

5 Stores

No

Contact

Sari City Management Co.

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