Key Insights as of Jun 2025
Market Demographics
Population size
317,000 people
Population growth rate
1.8 %
Age distribution
18-35: 40, 36-55: 30, 56+: 30 %
Household size
3.5 people
Household composition
Married: 60, Single: 30, Other: 10 %
Education levels
High School: 50, College: 30, Postgraduate: 10 %
Economic Indicators
Median household income
8,000,000 IRR
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Retail, Agriculture, Tourism
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000,000 IRR
Disposable income
6,500,000 IRR
Spending behavior by category
Apparel: 25, Dining: 20, Electronics: 15 %
Competition & Retail Presence
Existing retail mix
Apparel: 40, Food: 30, Electronics: 20 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
3 stores
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
150,000 IRR/sq.m
Property values
2,000,000,000 IRR/sq.m
Zoning laws
Commercial zones: 60 %
Business permits
6-12 months
Availability of retail space
10,000 sq.m
Proximity to major roads
90 %
Public transportation access
75 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
10,000 daily
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9-5: 70, Flexible: 30 %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60, Online: 40 %
Brand affinity
Local: 50, International: 50 %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40, Cinema: 30 %
Crime Rates & Safety
Crime statistics
2,500 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000,000 IRR
Tourist footfall
100,000 annual visitors
Major local events
5 events/year
Seasonal attractions
Beaches, Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
50,000 sq.m
Retail space per capita
0.16 sq.m/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40, Retailer B: 30, Retailer C: 20 %
Consumer spending patterns
Essentials: 60, Discretionary: 40 %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Apparel: 50, Dining: 30 %
Shopping trips to other cities
15 %
Key drivers for mall visits
Variety: 40, Convenience: 30 %
Preferred brand categories
Value fashion: 60, Luxury fashion: 20 %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Electronics, Luxury
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 60, Enclosed: 40 %
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
85 %
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential: 50, Commercial: 30 %