Morocco Mall, located in Casablanca, is one of Africa’s largest shopping centers, offering over 200,000 square meters of retail, leisure, and entertainment space. The mall includes more than 350 stores, an indoor aquarium, an IMAX theater, luxury and mid-range retail brands, as well as a beachfront promenade. It attracts millions of visitors annually, serving both affluent locals and international tourists, and stands as a landmark destination in North Africa’s commercial real estate landscape.

    Insights

    Retail Footprint

    With over 350 stores and a retail floor area exceeding 70,000 square meters, Morocco Mall caters to a wide demographic, combining high-end brands like Louis Vuitton and Gucci with accessible fashion and lifestyle retailers such as Zara and H&M.
    Tourism & Footfall

    Morocco Mall benefits from its strategic location along the Casablanca coastline and proximity to major hotels and tourist sites, drawing approximately 15 million annual visitors, with a notable spike during holiday and summer seasons.
    Experiential Anchors

    Unique features such as the indoor aquarium, musical fountain shows, the Galeries Lafayette department store, and indoor-outdoor dining venues have helped establish Morocco Mall as a mixed-use lifestyle destination rather than just a shopping center.

    Building Details

    Shopping Mall

    250000 SQM

    1416666

    Al Amine d'Investissement Immobilier S.A.

    2011

    6000

    Galeries Lafayette, Marjane, Prada, Louis Vuitton, Dior, Fendi, Gucci, Zara, H&M

    Mall Demographics

    3,500,000 People

    1.2 %

    29.5 Years

    4.8 People

    22.5 %

    Economic Indicators

    4,800 USD/year

    13.0 %

    48.6 Index

    Consumer Spending

    1,200 USD/year

    250 USD/year

    450 USD/year

    150 USD/year

    Mall Traffic & Performance

    12,000,000 Visitors

    2.5 Hours

    25 %

    8,500 USD/year

    Competition & Tenant Mix

    350 Stores

    Yes

    10 Stores/km²

    85 %

    Real Estate & Leasing

    50 USD/month

    5 %

    Moderate

    2,000 Square meters

    Accessibility & Infrastructure

    High

    Moderate

    4,000 Spaces

    High

    Digital & E-commerce Trends

    Moderate

    15 %

    70 %

    Safety & Security

    Low

    High

    Marketing & Events

    20 Events/year

    30 %

    Yes

    Growth Potential

    3.5 %

    10 Stores

    No

    Contact

    Unknown

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