Key Insights as of Jun 2025
Market Demographics
Population size
8,000,000 people
Population growth rate
1.8 %
Age distribution - 0-14
25 %
Age distribution - 15-64
65 %
Age distribution - 65+
10 %
Household size
4.2 people
Household composition - Families
70 %
Education levels - Tertiary
30 %
Economic Indicators
Median household income
7,500 USD
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Finance, Trade, Manufacturing
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,000 USD
Disposable income
5,000 USD
Spending behavior - Apparel
20 %
Spending behavior - Dining
25 %
Spending behavior - Electronics
15 %
Competition & Retail Presence
Existing retail mix
Supermarkets, Fashion, Electronics
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft
Property values
200,000 USD
Zoning laws
Commercial-friendly
Business permits
Moderate
Availability of retail space
500,000 sqft
Proximity to major roads
High
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Global brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visitors/year
Major local events
Film Festival
Seasonal attractions
Beaches, Markets
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
10,000,000 sqft
Retail space per capita
1.25 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Morocco Mall Expansion
Consumer Behavior & Spending
Grocery market share - Carrefour
30 %
Grocery market share - Marjane
25 %
Grocery market share - Label'Vie
15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Morocco Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories - Luxury fashion
20 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
10,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use