Key Insights as of Jun 2025
Market Demographics
Population size
2,500,000 people
Population growth rate
1.8 %
Age distribution
30% under 30, 50% 30-60, 20% over 60 %
Household size
5.2 people
Household composition
60% families, 30% singles, 10% extended %
Education levels
40% high school, 35% bachelor’s, 25% other %
Economic Indicators
Median household income
72,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Tourism, retail, hospitality
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
48,000 SAR
Spending behavior apparel
25 %
Spending behavior dining
20 %
Spending behavior electronics
15 %
Competition & Retail Presence
Existing retail mix
60% local, 40% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
300 SAR/sqm
Property values
8,000 SAR/sqm
Zoning laws
Restricted
Business permits
Complex
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
500,000 daily visitors
Vehicle traffic
200,000 daily vehicles
Public transport accessibility
60 %
Commute times
30 minutes
Work patterns
40% remote, 60% on-site %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for luxury
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, religious tourism
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
0.5 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
10,000 SAR/visitor
Tourist footfall
8,000,000 annual visitors
Major local events
Hajj, Ramadan
Seasonal attractions
Religious sites
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,200,000 sqm
Retail space per capita
0.48 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share retailer 1
30 %
Grocery market share retailer 2
20 %
Grocery market share retailer 3
15 %
Consumer spending patterns
Essentials 50%, discretionary 50% %
Grocery expenditure trends
5 % growth
Luxury retail performance
Strong
Top mall shopping preferences
Mecca Mall, Abraj Al Bait
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, shopping, entertainment
Preferred brand categories
Luxury fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
50,000,000 annual visits
Retail market gaps
Mid-tier retail
Trade area population
3,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Commercial, residential