Key Insights as of Jun 2025
Market Demographics
Population size
30,000 people
Population growth rate
3.5 %
Age distribution
35% under 30, 50% 30-60, 15% over 60 %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
120,000 AED
Employment rate
92 %
Job growth
4.0 %
Dominant industries
Oil & Gas, Construction, Retail
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 AED
Disposable income
80,000 AED
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Supermarkets, apparel, dining
Number of competitors
15 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu
Foot traffic from nearby businesses
5,000 daily visits
Real Estate & Infrastructure
Rent costs
150 AED/sq.m
Property values
2,500,000 AED
Zoning laws
Commercial zones designated
Business permits
6-12 months time
Availability of retail space
10,000 sq.m
Proximity to major roads
5 km
Public transportation access
Limited
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily
Vehicle traffic
10,000 daily
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
70% local, 30% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience, value
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema
Crime Rates & Safety
Crime statistics
500 incidents/year
Shoplifting rates
50 incidents/year
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
1,000,000 AED
Tourist footfall
5,000 visitors/year
Major local events
1 events
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sq.m
Retail space per capita
1.67 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour 40 %
Grocery market share - Retailer 2
Lulu 30 %
Grocery market share - Retailer 3
Spinneys 15 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
500,000 annual visits
Retail market gaps
Luxury, specialty retail
Trade area population
50,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
50 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential, industrial