Key Insights as of Jun 2025
Market Demographics
Population size
1,070,000 people
Population growth rate
2.5 %
Age distribution
35.2 median years
Household size
2.6 people
Household composition
65 % family households
Education levels
38 % with bachelor’s or higher
Economic Indicators
Median household income
85,000 CAD
Employment rate
62.5 %
Job growth
1.8 %
Dominant industries
Oil and Gas, Retail, Healthcare
Cost of living index
92 index
Consumer Spending & Buying Power
Retail sales per capita
16,500 CAD
Disposable income
65,000 CAD
Spending behavior - apparel
12 %
Spending behavior - dining
18 %
Spending behavior - electronics
8 %
Competition & Retail Presence
Existing retail mix
Grocery, Apparel, General Merchandise
Number of competitors
450 retail businesses
Market saturation
Moderate
Presence of anchor tenants
Walmart, Costco, Loblaws
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
20 CAD/sq ft/year
Property values
350,000 CAD
Zoning laws
Flexible
Business permits
6-12 weeks
Availability of retail space
Low
Proximity to major roads
High
Public transportation access
Good
Parking availability
Ample
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
45,000 vehicles/day
Public transport accessibility
75 %
Commute times
28 minutes
Work patterns
Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented
Brand affinity
Costco, Walmart
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Events
Crime Rates & Safety
Crime statistics
3,200 incidents/100,000 people
Shoplifting rates
15 % of retail crimes
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
1,200 CAD/visitor
Tourist footfall
2,500,000 visitors/year
Major local events
Edmonton Fringe Festival
Seasonal attractions
West Edmonton Mall
Online vs. In-Store Shopping Trends
E-commerce penetration
12.7 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
25,000,000 sq ft
Retail space per capita
23 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Glenridding Village
Consumer Behavior & Spending
Grocery market share - Retailer 1
Loblaws, 30 %
Grocery market share - Retailer 2
Sobeys, 25 %
Grocery market share - Retailer 3
Walmart, 20 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
West Edmonton Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Entertainment, Dining
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential, Commercial