Key Insights as of Jun 2025

Market Demographics
Population size

157,000 people

Population growth rate

1.8 %

Age distribution - 0-14 years

20

Age distribution - 15-64 years

75

Age distribution - 65+ years

5

Average household size

5.2 people

Household composition - Families

85

Household composition - Non-families

15

Education levels - Tertiary education

25 %

Education levels - Secondary education

60 %

Education levels - Primary education

15 %

Age Distribution
Economic Indicators
Median household income

25,000 BHD

Employment rate

94 %

Job growth

2.5 %

Dominant industries - Finance

30 %

Dominant industries - Trade

25 %

Dominant industries - Tourism

15 %

Cost of living index

65 Index

Consumer Spending & Buying Power
Retail sales per capita

12,000 BHD

Disposable income per capita

20,000 BHD

Spending on apparel

15 %

Spending on dining

20 %

Spending on electronics

10 %

Competition & Retail Presence
Existing retail mix - Malls

40 %

Existing retail mix - Independent stores

60 %

Number of competitors

150 stores

Market saturation

75 %

Presence of anchor tenants

10 tenants

Foot traffic from nearby businesses

5000 people/day

Real Estate & Infrastructure
Average rent costs

15 BHD/sqm/month

Average property values

1200 BHD/sqm

Zoning laws - Commercial areas

25 %

Business permits issued annually

200 permits

Availability of retail space

100,000 sqm

Proximity to major roads

2 km

Public transportation access - Bus lines

5 lines

Parking availability

2000 spaces

Traffic & Accessibility
Average pedestrian traffic

3000 people/day

Average vehicle traffic

20,000 vehicles/day

Public transport accessibility index

80 Index

Average commute times

25 minutes

Work patterns - Full-time employment

70

Psychographics & Consumer Lifestyle
Shopping preferences - Online

30 %

Shopping preferences - In-store

70 %

Brand affinity - Local brands

40 %

Brand affinity - International brands

60 %

Consumer loyalty - High

50 %

Entertainment and leisure trends - Cinema attendance

25 %

Crime Rates & Safety
Overall crime rate

35 Incidents per 10

Shoplifting rates

5 Incidents per 10

Public safety measures - CCTV coverage

80 %

Tourism & Seasonal Factors
Tourist spending per capita

1500 BHD

Annual tourist footfall

1,000,000 visitors

Major local events per year

12 events

Seasonal attractions - Winter festival attendance

50,000 visitors

Online vs. In-Store Shopping Trends
E-commerce penetration

25 %

Click-and-collect adoption

10 %

Local preference for in-store shopping

70 %

Retail & Mall Performance
Total retail space

500,000 sqm

Retail space per capita

3.2 sqm/person

Projected growth in retail space

5 %

Retail leakage rate

15 %

Sustainable retail demand

85 %

Major upcoming retail projects

5 projects

Consumer Behavior & Spending
Grocery market share - Retailer A

30

Grocery market share - Retailer B

25

Grocery market share - Retailer C

20

Consumer spending patterns - Essentials

60

Consumer spending patterns - Non-essentials

40

Grocery expenditure trends - Organic products

15 %

Luxury retail performance - Growth rate

8 %

Top mall shopping preferences - Fashion

35 %

Shopping trips to other cities

10 %

Key drivers for mall visits - Entertainment

40 %

Preferred brand categories - Luxury fashion

20

Preferred brand categories - Value fashion

30

Competitive & Site Analysis
Number of existing malls

15 malls

Total retail footfall annually

20,000,000 visits

Retail market gaps - High-end fashion

10 %

Trade area population

250,000 people

Retail potential in catchment area

50,000 people

Projected retail growth rate

3 %

Preferred mall layouts - Open-air

25 %

Site & Accessibility
Public transport access - Bus stops

50 stops

Walkability score

85 Index