Key Insights as of Jun 2025
Market Demographics
Population size
675,000 people
Population growth rate
0.5 %
Age distribution - Under 18
20.0 %
Age distribution - 18-34
30.0 %
Age distribution - 35-54
25.0 %
Age distribution - 55+
25.0 %
Household size
2.4 people
Household composition - Families
55.0 %
Education levels - Bachelor’s or higher
52.0 %
Economic Indicators
Median household income
81,000 USD
Employment rate
95.0 %
Job growth
1.8 %
Dominant industries
Healthcare, Education, Technology
Cost of living index
148 index
Consumer Spending & Buying Power
Retail sales per capita
14,500 USD
Disposable income
65,000 USD
Spending behavior - Apparel
15.0 %
Spending behavior - Dining
20.0 %
Spending behavior - Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Fashion, Dining, Specialty Retail
Number of competitors
250 businesses
Market saturation
High
Presence of anchor tenants
Macy’s, Nordstrom
Foot traffic from nearby businesses
500,000 visits/month
Real Estate & Infrastructure
Rent costs
50 USD/sq ft
Property values
800,000 USD
Zoning laws
Strict
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Excellent
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
1,000,000 visits/month
Vehicle traffic
2,500,000 vehicles/month
Public transport accessibility
90.0 %
Commute times
30 minutes
Work patterns
Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Omnichannel
Brand affinity
Premium, Sustainable
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Events
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000 people
Shoplifting rates
200 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
2,500,000,000 USD
Tourist footfall
10,000,000 visits/year
Major local events
Boston Marathon, First Night
Seasonal attractions
Fall Foliage, Holiday Markets
Online vs. In-Store Shopping Trends
E-commerce penetration
30.0 %
Click-and-collect adoption
25.0 %
Local preference for in-store shopping
60.0 %
Retail & Mall Performance
Total retail space
15,000,000 sq ft
Retail space per capita
22 sq ft/person
Projected growth in retail space
2.0 %
Retail leakage rate
15.0 %
Sustainable retail demand
High
Major upcoming retail projects
Seaport Square Expansion
Consumer Behavior & Spending
Grocery market share - Top retailer
Stop & Shop, 25.0 %
Grocery market share - Second retailer
Whole Foods, 20.0 %
Grocery market share - Third retailer
Trader Joe’s, 15.0 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
Increasing
Luxury retail performance
Strong
Top mall shopping preferences
Prudential Center, Copley Place
Shopping trips to other cities
10.0 %
Key drivers for mall visits
Dining, Events
Preferred brand categories
Luxury fashion, Sustainable brands
Competitive & Site Analysis
Number of existing malls
10 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps
Mid-tier fashion
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3.0 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
90.0 %
Walkability score
85 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use, Residential