Key Insights as of Jun 2025

Macro Demographics
Total population

22,923,000 People

Urbanization rate

56.1 %

Population growth rate

2.7 %

Median age

23.8 Years

Household size

5.2 People

Education attainment

45.0 %

National Economic Indicators
GDP

9,900,000,000 USD

GDP per capita

431.7 USD

Inflation rate

36.7 %

Unemployment rate

20.0 %

Cost of living index

45.0 Index

Income inequality (Gini)

38.0 Index

Consumer Economy & Spending
Retail sales volume

4,896,815,000,000 SYP

Retail sales per capita

213,700 SYP

Disposable income per capita

250 USD

Spending by category - apparel

15.0 %

Spending by category - groceries

60.0 %

Spending by category - electronics

5.0 %

Retail Market Structure
Number of retail outlets

50,000 Units

Retail market fragmentation

80.0 %

Presence of global brands

10.0 %

Dominant retail formats

Small shops, markets Text

Real Estate & Business Climate
Average commercial rent

100 USD/sqm/year

Ease of doing business index

176 Rank

Business permit process time

90 Days

Zoning constraints

High Text

Logistics & Accessibility
E-commerce delivery infrastructure

Weak Text

Road density

10.0 km/100 sq km

Public transport penetration

30.0 %

Commute patterns

Short, local Text

Vehicle ownership per capita

0.05 Vehicles/person

Digital & Retail Tech Trends
E-commerce share of retail

2.0 %

Click-and-collect adoption

0.5 %

Internet penetration

34.0 %

Mobile commerce usage

10.0 %

Safety & Legal
Consumer protection score

20.0 Index

Business compliance risk

High Text

Tourism & International Retail
Annual tourist arrivals

100,000 People

Tourist retail spending

50,000,000 USD

Airport traffic

500,000 Passengers

Duty-free sales trends

Declining Text

Retail Growth Forecasts & Trends
Projected retail market growth rate

3.0 %

Urban expansion zones

Damascus, Aleppo Text