Key Insights as of Jun 2025

Macro Demographics

Total population

254,400,000 People

Urbanization rate

37.2 %

Population growth rate

1.9 %

Median age

22.7 Years

Household size

6.7 People

Education attainment

59.1 %

National Economic Indicators

GDP

347,200,000,000 USD

GDP per capita

1,365 USD

Inflation rate

6.0 %

Unemployment rate

6.1 %

Cost of living index

21.9 Index

Income inequality (Gini)

31.6 Index

Consumer Economy & Spending

Retail sales volume

210,000,000,000 USD

Retail sales per capita

825 USD

Disposable income per capita

600 USD

Spending - apparel

15,000,000,000 USD

Spending - groceries

90,000,000,000 USD

Spending - electronics

8,000,000,000 USD

Retail Market Structure

Number of retail outlets

1,200,000 Units

Retail market fragmentation

High

Presence of global brands

Moderate

Dominant retail formats

Kiryana, General Stores

Real Estate & Business Climate

Average commercial rent

10 USD/sq.m/month

Ease of doing business index

108 Rank

Business permit process time

30 Days

Zoning constraints

Moderate

Logistics & Accessibility

E-commerce delivery infrastructure

Developing

Road density

0.3 km/sq.km

Public transport penetration

20 %

Commute patterns

1-2 Hours

Vehicle ownership per capita

0.07 Vehicles

Digital & Retail Tech Trends

E-commerce share of retail

3.2 %

Click-and-collect adoption

Low

Internet penetration

35.0 %

Mobile commerce usage

25.0 %

Retail tech startups

50 Units

Safety & Legal

Consumer protection score

45 Index

Business compliance risk