Key Insights as of Jun 2025
Macro Demographics
Total population
4,614,000 People
Urbanization rate
87.0 %
Population growth rate
1.5 %
Median age
30.6 Years
Household size
5.4 People
Education attainment
89.5 %
National Economic Indicators
GDP
105,800,000,000 USD
GDP per capita
20,472 USD
Inflation rate
1.0 %
Unemployment rate
2.8 %
Cost of living index
55.0 Index
Income inequality (Gini)
32.0 Index
Consumer Economy & Spending
Retail sales volume
11,300,000,000 USD
Retail sales per capita
2,449 USD
Disposable income per capita
10,500 USD
Spending by category - apparel
650,000,000 USD
Spending by category - groceries
2,800,000,000 USD
Spending by category - electronics
450,000,000 USD
Retail Market Structure
Number of retail outlets
15,000 Outlets
Major national retail chains
Lulu Group, Al Jarwani Chains
Retail market fragmentation
Moderate Qualitative
Presence of global brands
High Qualitative
Dominant retail formats
Malls, Hypermarkets Formats
Real Estate & Business Climate
Average commercial rent
25 USD/sq.m/month
Property transaction volume
1,200 Transactions
Ease of doing business index
68 Index
Business permit process time
15 Days
Zoning constraints
Moderate Qualitative
Logistics & Accessibility
E-commerce delivery infrastructure
Developing Qualitative
Road density
60 km/100 sq.km
Public transport penetration
45.0 %
Commute patterns
30 Minutes
Vehicle ownership per capita
0.3 Vehicles
Digital & Retail Tech Trends
E-commerce share of retail
8.0 %
Click-and-collect adoption
20.0 %
Internet penetration
80.0 %
Mobile commerce usage
65.0 %
Retail tech startups
10 Startups
Safety & Legal
Retail-related crime rate
1.5 Incidents/1,000 people
Shoplifting incidents
2,500 Incidents
Consumer protection score
75 Index
Business compliance risk
Low Qualitative
Tourism & International Retail
Annual tourist arrivals
2,500,000 People
Tourist retail spending
800,000,000 USD
Airport traffic
12,000,000 Passengers
Duty-free sales trends
150,000,000 USD
Retail Growth Forecasts & Trends
Projected retail market growth rate
6.1 %
Urban expansion zones
Muscat, Salalah Cities
Emerging retail hubs
Duqm, Sohar Cities
Major upcoming national mall or retail projects
Mall of Oman Expansion Projects