Key Insights as of Jun 2025
Macro Demographics
Total population
57,052,000 People
Urbanization rate
28.5 %
Population growth rate
2.2 %
Median age
20.0 Years
Household size
4.4 People
Education attainment
62.0 %
National Economic Indicators
GDP
112,000,000,000 USD
GDP per capita
1,962 USD
Inflation rate
6.3 %
Unemployment rate
4.2 %
Cost of living index
40.5 Index
Income inequality (Gini)
40.8 Index
Consumer Economy & Spending
Retail sales volume
12,500,000,000 USD
Retail sales per capita
219 USD
Disposable income per capita
650 USD
Spending - apparel
1,500,000,000 USD
Spending - groceries
5,200,000,000 USD
Spending - electronics
800,000,000 USD
Retail Market Structure
Number of retail outlets
150,000 Units
Major national retail chains
Naivas, Tuskys, Carrefour Kenya
Retail market fragmentation
70.0 %
Presence of global brands
Moderate
Dominant retail formats
Supermarkets, Dukas, Kiosks
Real Estate & Business Climate
Average commercial rent
15 USD/sqft/year
Property transaction volume
10,000 Transactions
Ease of doing business index
56 Rank
Business permit process time
30 Days
Zoning constraints
Moderate
Logistics & Accessibility
E-commerce delivery infrastructure
Developing
Road density
0.28 km/sqkm
Public transport penetration
45.0 %
Commute patterns
60 Minutes
Vehicle ownership per capita
0.05 Vehicles
Digital & Retail Tech Trends
E-commerce share of retail
6.0 %
Click-and-collect adoption
10.0 %
Internet penetration
42.0 %
Mobile commerce usage
65.0 %
Retail tech startups
50 Units
Safety & Legal
Consumer protection score
60 Index
Business compliance risk
Moderate
Tourism & International Retail
Annual tourist arrivals
1,500,000 People
Tourist retail spending
500,000,000 USD
Airport traffic
8,000,000 Passengers
Duty-free sales trends
Stable
Retail Growth Forecasts & Trends
Projected retail market growth rate
5.0 %
Urban expansion zones
Nairobi, Mombasa, Kisumu
Emerging retail hubs
Eldoret, Nakuru
Major upcoming retail projects
Two Rivers Mall Expansion