Key Insights as of Jun 2025
Macro Demographics
Total population
11,380,000 People
Urbanization rate
91.8 %
Population growth rate
1.4 %
Median age
23.8 Years
Household size
5.1 People
Education attainment
88.0 %
National Economic Indicators
GDP
50,850,000,000 USD
GDP per capita
4,499 USD
Inflation rate
2.1 %
Unemployment rate
22.3 %
Cost of living index
54.6 Index
Income inequality (Gini)
0.31 Coefficient
Consumer Economy & Spending
Retail sales volume
7,200,000,000 USD
Retail sales per capita
633 USD
Disposable income per capita
2,800 USD
Spending - apparel
15.0 %
Spending - groceries
40.0 %
Spending - electronics
10.0 %
Retail Market Structure
Number of retail outlets
25,000 Outlets
Major national retail chains
Sameh Mall, Safeway
Retail market fragmentation
High
Presence of global brands
Moderate
Dominant retail formats
Malls, small grocers
Real Estate & Business Climate
Average commercial rent
20 USD/sq.m/month
Ease of doing business index
75 Rank
Business permit process time
13 Days
Zoning constraints
Moderate
Logistics & Accessibility
E-commerce delivery infrastructure
Developing
Road density
45 km/100 sq.km
Public transport penetration
60 %
Commute patterns
Car, bus
Vehicle ownership per capita
0.25 Vehicles
Digital & Retail Tech Trends
E-commerce share of retail
12.0 %
Click-and-collect adoption
Low
Internet penetration
87.0 %
Mobile commerce usage
65.0 %
Retail tech startups
50 Startups
Safety & Legal
Consumer protection score
70 Index
Business compliance risk
Moderate
Tourism & International Retail
Annual tourist arrivals
4,100,000 People
Tourist retail spending
1,500,000,000 USD
Airport traffic
8,900,000 Passengers
Duty-free sales trends
Stable
Retail Growth Forecasts & Trends
Projected retail market growth rate
4.5 %
Urban expansion zones
Amman, Aqaba
Emerging retail hubs
Zarqa, Irbid
Major upcoming national mall or retail projects
Abdali Mall expansion