Key Insights as of Jun 2025

Macro Demographics

Total population

46,520,000 People

Urbanization rate

70.9 %

Population growth rate

2.3 %

Median age

20.6 Years

Household size

6.4 People

Education attainment

45.0 %

National Economic Indicators

GDP

264,100,000,000 USD

GDP per capita

5,947 USD

Inflation rate

4.5 %

Unemployment rate

17.5 %

Cost of living index

43.2 Index

Income inequality (Gini)

0.30 Coefficient

Consumer Economy & Spending

Retail sales volume

35,200,000,000 USD

Retail sales per capita

757 USD

Disposable income per capita

2,100 USD

Spending - apparel

15.0 %

Spending - groceries

50.0 %

Spending - electronics

10.0 %

Retail Market Structure

Number of retail outlets

85,000 Outlets

Retail market fragmentation

High Level

Presence of global brands

Moderate Level

Dominant retail formats

Small stores, bazaars Formats

Real Estate & Business Climate

Average commercial rent

12 USD/sq.m/month

Ease of doing business index

171 Rank

Business permit process time

30 Days

Zoning constraints

Moderate Level

Logistics & Accessibility

E-commerce delivery infrastructure

Developing Level

Road density

0.15 km/sq.km

Public transport penetration

Low Level

Commute patterns

Car, walking Modes

Vehicle ownership per capita

0.2 Vehicles

Digital & Retail Tech Trends

E-commerce share of retail

12.0 %

Click-and-collect adoption

Low Level

Internet penetration

75.0 %

Mobile commerce usage

60.0 %

Retail tech startups

Few Level

Safety & Legal

Consumer protection score

50 Index

Business compliance risk