Key Insights as of Jun 2025
Macro Demographics
Total population
3,688,600 People
Urbanization rate
60.1 %
Population growth rate
0.1 %
Median age
38.6 Years
Household size
3.2 People
Education attainment
92.5 %
National Economic Indicators
GDP
24,780,000,000 USD
GDP per capita
6,717 USD
Inflation rate
2.8 %
Unemployment rate
13.7 %
Cost of living index
40.2 Index
Income inequality (Gini)
35.9 Index
Consumer Economy & Spending
Retail sales volume
6,500,000,000 USD
Retail sales per capita
1,762 USD
Disposable income per capita
4,200 USD
Spending - apparel
320 USD
Spending - groceries
1,100 USD
Spending - electronics
250 USD
Retail Market Structure
Number of retail outlets
12,500 Units
Major national retail chains
10 Units
Retail market fragmentation
65 %
Presence of global brands
25 Units
Dominant retail formats
Supermarkets, Convenience
Real Estate & Business Climate
Average commercial rent
15 USD/sqm
Property transaction volume
1,200,000,000 USD
Ease of doing business index
7 Rank
Business permit process time
10 Days
Zoning constraints
Moderate
Logistics & Accessibility
E-commerce delivery infrastructure
Developing
Road density
0.34 km/sq km
Public transport penetration
55 %
Commute patterns
30 Minutes
Vehicle ownership per capita
0.28 Vehicles
Digital & Retail Tech Trends
E-commerce share of retail
12 %
Click-and-collect adoption
8 %
Internet penetration
70 %
Mobile commerce usage
45 %
Retail tech startups
15 Units
Safety & Legal
Retail-related crime rate
2.5 Incidents/1,000
Shoplifting incidents
1,200 Cases
Consumer protection score
75 Index
Business compliance risk
Low
Tourism & International Retail
Annual tourist arrivals
7,800,000 People
Tourist retail spending
1,500,000,000 USD
Airport traffic
5,200,000 Passengers
Duty-free sales trends
Growing
Retail Growth Forecasts & Trends
Projected retail market growth rate
5.5 %
Urban expansion zones
Tbilisi, Batumi
Emerging retail hubs
Kutaisi, Rustavi
Major upcoming retail projects
2 Units