Key Insights as of Jun 2025
Market Demographics
Population size
400,000 people
Population growth rate
2.5 %
Age distribution
18-44: 60% %
Household size
3.5 people
Household composition
Expat families: 60% %
Education levels
Bachelor’s or higher: 40% %
Economic Indicators
Median household income
96,000 AED
Employment rate
95 %
Job growth
3.0 %
Dominant industries
Manufacturing, Tourism
Cost of living index
80 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 AED
Disposable income
72,000 AED
Spending behavior: Apparel
15 %
Spending behavior: Dining
20 %
Spending behavior: Electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls, Hypermarkets
Number of competitors
10 count
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
50,000 AED/year
Property values
2,500 AED/sqft
Zoning laws
Business-friendly
Business permits
Streamlined
Availability of retail space
600 units/year
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Ample
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
40 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
In-store dominant
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
0.5 incidents/1,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
3,000 AED/tourist
Tourist footfall
661,000 visitors/year
Major local events
Jebel Jais activities
Seasonal attractions
Winter peak
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store
70 %
Retail & Mall Performance
Total retail space
1,500,000 sqft
Retail space per capita
3.75 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Wynn Al Marjan
Consumer Behavior & Spending
Grocery market share: Carrefour
30 %
Grocery market share: Lulu
25 %
Grocery market share: Spinneys
15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
Stable
Luxury retail performance
Moderate
Top mall shopping preferences
Manar Mall
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
5 count
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air mix
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use