Key Insights as of Jun 2025
Market Demographics
Population size
120,000 people
Population growth rate
2.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 25% other %
Economic Indicators
Median household income
24,000 OMR
Employment rate
92 %
Job growth
3.2 %
Dominant industries
Tourism, retail, agriculture
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 OMR
Disposable income
18,000 OMR
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
60% local, 40% regional/international %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Lulu Hypermarket, local chains
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
8 OMR/sqm
Property values
150,000 OMR
Zoning laws
Retail-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Limited
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
20,000 daily visitors
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
Low
Commute times
25 minutes
Work patterns
60% local, 40% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% quality, 20% luxury %
Brand affinity
Local brands, Carrefour, Lulu
Consumer loyalty
High
Entertainment and leisure trends
Souq visits, dining, cultural events
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
0.5 incidents/1,000 people
Public safety measures
Strong
Tourism & Seasonal Factors
Tourist spending
5,000,000 OMR annually
Tourist footfall
500,000 annual visitors
Major local events
Nizwa Souq Festival, cultural fairs
Seasonal attractions
Winter tourism, Ramadan markets
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
100,000 sqm
Retail space per capita
0.83 sqm/person
Projected growth in retail space
5 % annually
Retail leakage rate
15 %
Sustainable retail demand
Strong
Major upcoming retail projects
Nizwa Grand Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Lulu 40%, Carrefour 30%, Local 30% %
Consumer spending patterns
40% essentials, 30% discretionary, 30% leisure %
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety, cultural experience
Shopping trips to other cities
20 % of residents
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion, electronics, local crafts
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
150,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 % annually
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
Strong
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, tourism, retail