Key Insights as of Jun 2025
Market Demographics
Population size
120,000 people
Population growth rate
1.5 %
Age distribution
0-14: 20%, 15-64: 70%, 65+: 10% %
Household size
3.8 people
Household composition
Families: 75%, Singles: 20%, Others: 5% %
Education levels
High school or less: 40%, Bachelor’s or higher: 30%, Vocational: 30% %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
92 %
Job growth
1.2 %
Dominant industries
Tourism, Fishing, Retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD/year
Disposable income
9,000 USD/year
Spending behavior by category
Apparel: 30%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Specialty: 35% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
150,000 USD
Zoning laws
Commercial-friendly
Business permits
6-12 weeks
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9 AM-5 PM: 60%, Other: 40% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Local brands: 60%, International: 40% %
Consumer loyalty
High
Entertainment and leisure trends
Dining: 40%, Outdoor activities: 35%, Cultural events: 25% %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
200,000 visitors/year
Major local events
3 events/year
Seasonal attractions
Summer beach, Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
4.2 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
Essentials: 50%, Discretionary: 50% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50%, Variety: 30%, Events: 20% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Proximity, Variety, Events
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
150,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Mixed-use, Residential growth