Key Insights as of Jun 2025
Market Demographics
Population size
750,000 people
Population growth rate
1.8 %
Age distribution
0-14: 25%, 15-64: 65%, 65+: 10% %
Household size
4.2 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or less: 50%, College: 30%, Advanced: 20% %
Economic Indicators
Median household income
5,000 USD/year
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Agriculture, Retail, Manufacturing
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
3,500 USD/year
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Electronics: 15%, Other: 20% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
10,000 visits/day
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,500 USD/sqft
Zoning laws
Restrictive
Business permits
Moderate
Availability of retail space
500,000 sqft
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5, Mon-Sat
Psychographics & Consumer Lifestyle
Shopping preferences
Value-focused
Brand affinity
Local, Mid-tier
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
100 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500,000 USD/year
Tourist footfall
50,000 visits/year
Major local events
Urmia Lake Festival
Seasonal attractions
Spring festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
5 %
Local preference for in-store shopping
80 %
Retail & Mall Performance
Total retail space
1,000,000 sqft
Retail space per capita
1.33 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - top 3 retailers
Retailer 1: 30%, Retailer 2: 25%, Retailer 3: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Shopping
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall - annual visits
5,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
1,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial