Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
2.5 %
Age distribution
35 % under 30
Household size
5.2 people
Household composition
70 % family households
Education levels
45 % with tertiary education
Economic Indicators
Median household income
12,000 USD/year
Employment rate
85 %
Job growth
3.0 %
Dominant industries
Oil, construction, retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD/year
Disposable income
9,000 USD/year
Spending behavior - apparel
20 % of retail spend
Spending behavior - dining
15 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Malls, local shops, markets
Number of competitors
5 major malls
Market saturation
Moderate
Presence of anchor tenants
Carrefour, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
1,200 USD/sq m
Zoning laws
Flexible
Business permits
6 months
Availability of retail space
25,000 sq ft
Proximity to major roads
High
Public transportation access
Limited
Parking availability
2,000 spaces
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2 % of sales
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
100,000 annual visitors
Major local events
Newroz festival
Seasonal attractions
Citadel, bazaars
Online vs. In-Store Shopping Trends
E-commerce penetration
15 % of retail sales
Click-and-collect adoption
5 % of online sales
Local preference for in-store shopping
80 % of shoppers
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
1.67 sq ft/person
Projected growth in retail space
5 % annually
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Local markets, 25 %
Grocery market share - Retailer 3
Mawlawi, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
10 % annual growth
Luxury retail performance
Moderate
Top mall shopping preferences
Family Mall, Majidi Mall
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Entertainment, dining
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
15,000,000 annual visits
Retail market gaps
Luxury retail, specialty stores
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 % annually
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, residential