Key Insights as of Jun 2025
Market Demographics
Population size
16,000 people
Population growth rate
1.5 %
Age distribution
0-14: 20%, 15-64: 65%, 65+: 15% %
Household size
3.8 people
Household composition
Families: 70%, Singles: 20%, Elderly: 10% %
Education levels
High school: 40%, Bachelor’s: 30%, Postgraduate: 15% %
Economic Indicators
Median household income
18,000 USD
Employment rate
85 %
Job growth
1.2 %
Dominant industries
Services, Retail, Construction
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Specialty: 35% %
Number of competitors
15 count
Market saturation
Moderate
Presence of anchor tenants
1 count
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs
12 USD/sqft/year
Property values
200,000 USD
Zoning laws
Commercial zoning available
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
0.5 km
Public transportation access
Low
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
Low
Vehicle traffic
Moderate
Public transport accessibility
20 minutes
Commute times
30 minutes
Work patterns
9-5, Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience, Quality
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Family outings
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
1 %
Public safety measures
Police patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
1,000 visitors/year
Major local events
2 count
Seasonal attractions
Summer festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sqft
Retail space per capita
3.1 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Moderate
Major upcoming retail projects
0 count
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 40 %
Grocery market share - Retailer 2
Spinneys: 30 %
Grocery market share - Retailer 3
Local stores: 20 %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
0 count
Total retail footfall
100,000 visits/year
Retail market gaps
Specialty retail
Trade area population
50,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Low
Walkability score
40 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
200 spaces
Surrounding land use & future developments
Residential, Commercial