Key Insights as of Jun 2025
Market Demographics
Population size
1,400,000 people
Population growth rate
2.8 %
Age distribution - 0-14
20 %
Age distribution - 15-64
72 %
Age distribution - 65+
8 %
Household size
3.2 people
Household composition - Families
65 %
Education levels - Tertiary
45 %
Economic Indicators
Median household income
24,000 USD
Employment rate
92 %
Job growth
3.5 %
Dominant industries
Government, Technology, Construction
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
18,000 USD
Spending behavior - Apparel
15 %
Spending behavior - Dining
20 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls, Supermarkets, Specialty Stores
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
80 %
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
30 USD/sq.m/month
Property values - Commercial
2,500 USD/sq.m
Zoning laws
Commercial zones in city center
Business permits
6 months
Availability of retail space
10,000 sq.m
Proximity to major roads
90 %
Public transportation access
High
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
50,000 people/day
Vehicle traffic
100,000 vehicles/day
Public transport accessibility
85 %
Commute times
25 minutes
Work patterns
9-5 office hours
Psychographics & Consumer Lifestyle
Shopping preferences
Malls, Online
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
CCTV, Security patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visitors/year
Major local events
EXPO-related, New Year festivals
Seasonal attractions
Winter markets, Cultural festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
0.36 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
New mall in city center
Consumer Behavior & Spending
Grocery market share - Retailer 1
Magnum - 40 %
Grocery market share - Retailer 2
Galmart - 25 %
Grocery market share - Retailer 3
Small local stores - 20 %
Consumer spending patterns
Essentials, Discretionary
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Mega Silk Way, Khan Shatyr
Shopping trips to other cities
10 %
Key drivers for mall visits
Entertainment, Dining
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
15,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
1,800,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Mixed-use with entertainment
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, Residential