Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
2.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.8 people
Household composition
60% families, 30% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% other %
Economic Indicators
Median household income
18,000 KWD/year
Employment rate
92 %
Job growth
3.2 %
Dominant industries
Retail, construction, oil & gas
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 KWD
Disposable income
12,000 KWD
Spending behavior - apparel
25 %
Spending behavior - dining
20 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
60% local, 40% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Zara
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 KWD/sqm
Property values
300,000 KWD
Zoning laws
Commercial zoning predominant
Business permits
6-8 weeks time
Availability of retail space
10,000 sqm
Proximity to major roads
2 km
Public transportation access
High
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% 9-5, 40% shift-based %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% brand, 20% luxury %
Brand affinity
Nike, H&M, Apple
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, cinema, fitness
Crime Rates & Safety
Crime statistics
3,000 incidents/year
Shoplifting rates
200 incidents/year
Public safety measures
CCTV, police patrols
Tourism & Seasonal Factors
Tourist spending
500,000 KWD/year
Tourist footfall
50,000 visitors/year
Major local events
Ramadan markets, Eid festivals
Seasonal attractions
Winter bazaars
Online vs. In-Store Shopping Trends
E-commerce penetration
40 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.17 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Farwaniyah Mall expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 35 %
Grocery market share - Retailer 2
Lulu Hypermarket, 30 %
Grocery market share - Retailer 3
Sultan Center, 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Avenues Mall, Farwaniyah Mall
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, commercial