Key Insights as of Jun 2025

Market Demographics
Population size

3,600,000 people

Population growth rate

1.8 %

Age distribution: 0-14

28.5 %

Age distribution: 15-64

65.2 %

Age distribution: 65+

6.3 %

Household size

3.8 people

Household composition: Families

78.0 %

Education levels: Tertiary

32.0 %

Economic Indicators
Median household income

5,200 USD/year

Employment rate

88.0 %

Job growth

2.5 %

Dominant industries

Tourism, Retail, Manufacturing

Cost of living index

65.0 index

Consumer Spending & Buying Power
Retail sales per capita

1,800 USD/year

Disposable income

4,000 USD/year

Spending: Apparel

15.0 %

Spending: Dining

25.0 %

Spending: Electronics

10.0 %

Competition & Retail Presence
Existing retail mix

Malls, Bazaars, Specialty Stores

Number of competitors

120 stores

Market saturation

Moderate

Presence of anchor tenants

Yes

Foot traffic from nearby businesses

High

Real Estate & Infrastructure
Rent costs: Retail

20 USD/sq ft/year

Property values: Commercial

1,500 USD/sq ft

Zoning laws

Commercial zoning near shrine

Business permits

6-12 months

Availability of retail space

Moderate

Proximity to major roads

High

Public transportation access

High

Parking availability

Adequate

Traffic & Accessibility
Pedestrian traffic

50,000 people/day

Vehicle traffic

200,000 vehicles/day

Public transport accessibility

85.0 %

Commute times

30 minutes

Work patterns

8 AM-6 PM

Psychographics & Consumer Lifestyle
Shopping preferences

In-store preferred

Brand affinity

Local and religious brands

Consumer loyalty

High

Entertainment trends

Religious events, Dining

Crime Rates & Safety
Crime statistics

2,500 incidents/100,000 people

Shoplifting rates

150 incidents/100,000 people

Public safety measures

CCTV, Police patrols

Tourism & Seasonal Factors
Tourist spending

500 USD/tourist

Tourist footfall

10,000,000 visitors/year

Major local events

Religious festivals

Seasonal attractions

Holy Shrine

Online vs. In-Store Shopping Trends
E-commerce penetration

20.0 %

Click-and-collect adoption

10.0 %

Local preference for in-store

70.0 %

Retail & Mall Performance
Total retail space

10,000,000 sq ft

Retail space per capita

2.8 sq ft/person

Projected growth in retail space

5.0 %

Retail leakage rate

15.0 %

Sustainable retail demand

High

Major upcoming retail projects

2 new malls

Consumer Behavior & Spending
Grocery market share: Top retailer

35.0 %

Grocery market share: Second retailer

25.0 %

Grocery market share: Third retailer

15.0 %

Consumer spending patterns

Essentials-driven

Grocery expenditure trends

5.0 % growth

Luxury retail performance

Low

Top mall shopping preferences

Proxima Mall

Shopping trips to other cities

10.0 %

Key drivers for mall visits

Dining, Religious tourism

Preferred brand categories

Value fashion

Competitive & Site Analysis
Number of existing malls

18 malls

Total retail footfall

50,000,000 visits/year

Retail market gaps

Luxury retail

Trade area population

4,500,000 people

Retail potential in catchment area

High

Projected retail growth rate

6.0 %

Preferred mall layouts

Mixed-use

Site & Accessibility
Public transport access

High

Walkability score

75 index

Road infrastructure & car access

High

Parking capacity in comparable malls

5,000 spaces

Surrounding land use & future developments

Commercial, Residential