Key Insights as of Jun 2025
Market Demographics
Population size
709,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
5.2 people
Household composition
70% nuclear, 30% extended %
Education levels
60% high school, 25% college, 15% less than high school %
Economic Indicators
Median household income
3,500 USD/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Sporting goods, surgical instruments, leather goods
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
800 USD/year
Disposable income
2,800 USD/year
Spending behavior by category
30% apparel, 25% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
3-5 stores
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10-15 USD/sq ft/year
Property values
200-300 USD/sq ft
Zoning laws
Flexible for commercial
Business permits
Moderate complexity
Availability of retail space
Adequate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
High people/day
Vehicle traffic
20,000-30,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% local, 30% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% quality, 20% brand %
Brand affinity
Moderate
Consumer loyalty
High
Entertainment and leisure trends
Dining, sports, local events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
500,000 USD/year
Tourist footfall
10,000-15,000 visitors/year
Major local events
Iqbal Day, sports festivals
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
5 %
Local preference for in-store shopping
80 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
2.8 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1-2 new complexes
Consumer Behavior & Spending
Grocery market share distribution
Local stores 50%, Supermarkets 30%, Hypermarkets 20% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2-3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury, specialty retail
Trade area population
1,200,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500-1,000 spaces
Surrounding land use & future developments
Commercial, residential