Key Insights as of Jun 2025
Market Demographics
Population size
1,250,000 people
Population growth rate
2.5 %
Age distribution
35% under 18, 55% 18-64, 10% 65+ %
Household size
6.2 people
Household composition
70% families, 20% extended families, 10% single %
Education levels
40% high school, 20% bachelor’s, 10% postgraduate %
Economic Indicators
Median household income
3,500 USD/year
Employment rate
85 %
Job growth
1.8 %
Dominant industries
Trade, agriculture, services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
800 USD/year
Disposable income
2,800 USD/year
Spending behavior - apparel
20 %
Spending behavior - dining
15 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% national %
Market saturation
Moderate
Presence of anchor tenants
Limited
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
150,000 USD
Zoning laws
Restrictive
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
60 %
Commute times
30 minutes
Work patterns
70% in-city, 30% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local brands
Consumer loyalty
High
Entertainment and leisure trends
Dining, local events
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Major local events
Cultural festivals
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
5 %
Local preference for in-store shopping
80 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
1.6 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
20 %
Grocery market share - Retailer 2
15 %
Grocery market share - Retailer 3
10 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
5 %
Luxury retail performance
Low
Shopping trips to other cities
10 %
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
0
Retail market gaps
Modern retail
Trade area population
1,500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
Good
Surrounding land use & future developments
Mixed-use