Key Insights as of Jun 2025
Market Demographics
Population size
750,000 people
Population growth rate
1.8 %
Age distribution - 0-14 years
28 %
Age distribution - 15-64 years
65 %
Age distribution - 65+ years
7 %
Household size
4.5 people
Household composition - Families
80 %
Education levels - Tertiary
25 %
Economic Indicators
Median household income
48,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Agriculture, Retail, Education
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
38,000 USD
Spending behavior - Apparel
15 %
Spending behavior - Dining
20 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix
Apparel, Electronics, Grocery
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
200,000 USD
Zoning laws
Commercial-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
45,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5 dominance
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinemas
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
2.67 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Panda, 25 %
Grocery market share - Retailer 3
Lulu, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Apparel, Dining
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
1,200,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential