Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
2.5 %
Age distribution
35 % under 30
Household size
5.2 people
Household composition
70 % nuclear families
Education levels
65 % tertiary educated
Economic Indicators
Median household income
6,000,000 PKR/year
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Government, IT, Education
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
150,000 PKR/year
Disposable income
4,500,000 PKR/year
Spending behavior - apparel
20 % of retail spend
Spending behavior - dining
15 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Fashion, Grocery, Electronics
Number of competitors
50 retail chains
Market saturation
Moderate
Presence of anchor tenants
Carrefour, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
50,000 PKR/sq.m/year
Property values
10,000,000 PKR/sq.m
Zoning laws
Strict
Business permits
6 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
60 % coverage
Commute times
30 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
Malls over markets
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
2 incidents/1,000 visits
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500,000 PKR/tourist
Tourist footfall
100,000 visitors/year
Major local events
Flower Festival
Seasonal attractions
Margalla Hills
Online vs. In-Store Shopping Trends
E-commerce penetration
25 % of retail sales
Click-and-collect adoption
10 % of shoppers
Local preference for in-store shopping
70 % of shoppers
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
0.42 sq.m/person
Projected growth in retail space
5 % annually
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Giga Mall Phase 2
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Metro, 25 %
Grocery market share - Retailer 3
Imtiaz, 15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
10 % annual growth
Luxury retail performance
Moderate
Top mall shopping preferences
Centaurus, Giga Mall
Shopping trips to other cities
20 % of residents
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 % annually
Preferred mall layouts
Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial