Key Insights as of Jun 2025
Market Demographics
Population size
1,480,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% less than high school %
Economic Indicators
Median household income
60,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Tourism, retail, religious services
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
45,000 SAR
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
60% local, 40% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, H&M, Zara
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
1,200 SAR/sqm/year
Property values
3,500 SAR/sqm
Zoning laws
Retail-friendly
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
120,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
60% daytime, 40% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% brand, 20% luxury %
Brand affinity
Nike, Adidas, local brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
10,000,000 visitors/year
Major local events
Hajj, Umrah
Seasonal attractions
Religious sites
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,200,000 sqm
Retail space per capita
0.81 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
Medina Central Mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 30 %
Grocery market share - Retailer 2
Panda: 25 %
Grocery market share - Retailer 3
BinDawood: 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Al Noor Mall, Rashid Mega Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, family entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
25,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Mixed-use with entertainment
Site & Accessibility
Public transport access
Good
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use, residential