Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
1.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.8 people
Household composition
70% families, 20% singles, 10% other %
Education levels
40% high school, 30% bachelor’s, 10% advanced %
Economic Indicators
Median household income
12,000 USD
Employment rate
85 %
Job growth
2.0 %
Dominant industries
Trade, services, construction
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
8,000 USD
Spending behavior by category
30% apparel, 25% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
200 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,200 USD/sq ft
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
20,000 sq ft
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% office, 20% remote, 10% other %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Local and value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, social events
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
5 events/year
Seasonal attractions
Beaches, markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
1.7 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Stable
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
30% essentials, 20% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury, specialty retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, residential