Key Insights as of Jun 2025
Market Demographics
Population size
1,750,000 people
Population growth rate
1.8 %
Age distribution 20-30 years
298,000 people
Household size
4.5 people
Household composition
70 % families
Education levels
45 % tertiary
Economic Indicators
Median household income
12,000 USD
Employment rate
60 %
Job growth
2.5 %
Dominant industries
Textile, Agriculture, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
8,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40 Apparel, 30 Food, 20 Electronics, 10 Other %
Number of competitors
150 stores
Market saturation
Medium
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft
Property values
150,000 USD
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
High
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
70 %
Commute times
30 minutes
Work patterns
80 office, 20 remote %
Psychographics & Consumer Lifestyle
Shopping preferences
60 in-store, 40 online %
Brand affinity
Value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
3,000 per 100,000
Shoplifting rates
Low
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Spring, Fall
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
5,000,000 sqft
Retail space per capita
2.86 sqft
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Top retailer
Migros 25 %
Grocery market share - Second retailer
BİM 20 %
Grocery market share - Third retailer
Şok 15 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Ceylan Karavil Park
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Shopping
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, Residential