Key Insights as of Jun 2025
Market Demographics
Population size
200,000 people
Population growth rate
2.5 %
Age distribution
30% under 20, 50% 20-50, 20% over 50 %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 30% bachelor’s, 20% vocational, 10% others %
Economic Indicators
Median household income
24,000 USD
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Tourism, agriculture, retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
18,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu Hypermarket
Foot traffic from nearby businesses
15,000 visits/month
Real Estate & Infrastructure
Rent costs
20 USD/sq ft/year
Property values
150,000 USD
Zoning laws
Commercial zoning in city center
Business permits
6-12 months
Availability of retail space
10,000 sq ft
Proximity to major roads
Within 1 km
Public transportation access
Bus routes available
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
80 %
Commute times
20 minutes
Work patterns
60% office, 30% remote, 10% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Value-driven brands
Consumer loyalty
70 %
Entertainment and leisure trends
Dining, cinema, outdoor activities
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
50,000,000 USD/year
Tourist footfall
500,000 visits/year
Major local events
Khareef Festival
Seasonal attractions
Monsoon season tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
5 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Salalah Grand Mall expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 40 %
Grocery market share - Retailer 2
Lulu Hypermarket: 35 %
Grocery market share - Retailer 3
Al Maha: 15 %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Salalah Gardens Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
250,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Mixed-use with entertainment
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial