Key Insights as of Jun 2025
Market Demographics
Population size
85,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.5 people
Household composition
70% families, 20% singles, 10% expats %
Education levels
60% high school, 25% bachelor’s, 15% advanced %
Economic Indicators
Median household income
72,000 SAR/year
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Oil and gas, retail, construction
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR/year
Disposable income
18,000 SAR/year
Spending behavior - apparel
25 % of retail spend
Spending behavior - dining
20 % of retail spend
Spending behavior - electronics
15 % of retail spend
Competition & Retail Presence
Existing retail mix
40% grocery, 30% apparel, 20% dining, 10% electronics %
Number of competitors
25 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
800 SAR/sq.m/year
Property values
2,500 SAR/sq.m
Zoning laws
Commercial zones centrally located
Business permits
6-8 weeks processing time
Availability of retail space
10,000 sq.m
Proximity to major roads
90 % of retail
Public transportation access
Limited
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily pedestrians
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
20 % of population
Commute times
15 minutes
Work patterns
60% 9-5, 40% shift work %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
50% global, 30% regional, 20% local %
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
10,000 annual visitors
Major local events
2 events/year
Seasonal attractions
Beaches, winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 % of retail sales
Click-and-collect adoption
15 % of online shoppers
Local preference for in-store shopping
65 % of shoppers
Retail & Mall Performance
Total retail space
50,000 sq.m
Retail space per capita
0.59 sq.m/person
Projected growth in retail space
5 % over 5 years
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Panda, 40 %
Grocery market share - Retailer 2
Carrefour, 30 %
Grocery market share - Retailer 3
Local markets, 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
30 % of residents
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
500,000 annual visits
Retail market gaps
Luxury retail, specialty dining
Trade area population
100,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 % over 5 years
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Low
Walkability score
40 index
Road infrastructure & car access
High
Parking capacity in comparable malls
300 spaces
Surrounding land use & future developments
Residential, commercial