Key Insights as of Jun 2025
Market Demographics
Population size
387,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 30% bachelor’s, 20% vocational, 10% other %
Economic Indicators
Median household income
72,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil, retail, public sector
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 SAR
Disposable income
48,000 SAR
Spending behavior by category
30% apparel, 25% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
45 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Panda
Foot traffic from nearby businesses
15,000 visits/month
Real Estate & Infrastructure
Rent costs
1,200 SAR/sqm/year
Property values
3,500 SAR/sqm
Zoning laws
Retail-friendly
Business permits
6-12 months
Availability of retail space
25,000 sqm
Proximity to major roads
90 %
Public transportation access
Limited
Parking availability
2,000 spaces
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
40 %
Commute times
25 minutes
Work patterns
60% 9-5, 30% shift-based %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, H&M, Samsung
Consumer loyalty
High for local brands
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
50,000 visitors/year
Major local events
Hafar Festival
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
150,000 sqm
Retail space per capita
0.39 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
New mall 2026
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 40%, Panda 30%, Al Othaim 20% %
Consumer spending patterns
50% necessities, 30% discretionary %
Grocery expenditure trends
10% growth %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,500,000 visits/year
Retail market gaps
Luxury, specialty retail
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
40 %
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,500 spaces
Surrounding land use & future developments
Residential, new retail