Key Insights as of Jun 2025
Market Demographics
Population size
412,758 people
Population growth rate
1.8 %
Age distribution
0-14: 30%, 15-64: 65%, 65+: 5% %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% extended %
Education levels
40% high school, 30% bachelor’s, 20% vocational, 10% other %
Economic Indicators
Median household income
60,000 SAR/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, agriculture, public services
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR/year
Disposable income
45,000 SAR/year
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes: HyperPanda, Danube
Foot traffic from nearby businesses
10,000 daily visitors
Real Estate & Infrastructure
Rent costs
300 SAR/sqm/year
Property values
2,500 SAR/sqm
Zoning laws
Commercial zones in city center
Business permits
6-12 months
Availability of retail space
15,000 sqm
Proximity to major roads
High
Public transportation access
Limited
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 daily
Vehicle traffic
20,000 daily vehicles
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
60% office, 30% retail, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50% malls, 30% local markets, 20% online %
Brand affinity
Nike, Apple, Zara
Consumer loyalty
High for local brands
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
0.5 % of sales
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
50,000 annual visitors
Major local events
Hail Season Festival
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
100,000 sqm
Retail space per capita
0.24 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
New mall in 2026
Consumer Behavior & Spending
Grocery market share distribution
HyperPanda: 35%, Danube: 25%, Al Raya: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 20%, Electronics: 15% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Garden Mall, Salma Mall
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, specialty stores
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Low
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces/mall
Surrounding land use & future developments
Residential, commercial