Key Insights as of Jun 2025
Market Demographics
Population size
1,000,000 people
Population growth rate
2.5 %
Age distribution
30% under 18, 60% 18-64, 10% 65+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% other %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
150,369 KZT
Employment rate
95.2 %
Job growth
3.0 %
Dominant industries
Metallurgy, oil refining, food processing
Cost of living index
80 index
Consumer Spending & Buying Power
Retail sales per capita
311,482 KZT
Disposable income
120,000 KZT
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Supermarkets, specialty stores, marketplaces
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
210,000 KZT
Zoning laws
Commercial zones available
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
1,863,600,000 pkm
Public transport accessibility
High
Commute times
25 minutes
Work patterns
60% office, 30% industrial, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cultural events
Crime Rates & Safety
Shoplifting rates
Low
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist footfall
20,000 visitors
Major local events
Cultural festivals
Seasonal attractions
Historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
12.7 %
Click-and-collect adoption
Low
Local preference for in-store shopping
High
Retail & Mall Performance
Projected growth in retail space
5.0 %
Retail leakage rate
10 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Zhuldyz industrial zone
Consumer Behavior & Spending
Grocery market share distribution
Magnum: 30%, Small retailers: 50%, Other: 20% %
Consumer spending patterns
Food: 27.5%, Non-food: 72.5% %
Grocery expenditure trends
3.0 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Proximity, parking
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits
Retail market gaps
Luxury retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4.7 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Commercial, residential