Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
4.5 %
Age distribution
18.3 years
Household size
4.2 people
Household composition
60 %
Education levels
45 %
Economic Indicators
Median household income
12,000 USD
Employment rate
82 %
Job growth
3.8 %
Dominant industries
Government, Real Estate, Services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,500 USD
Disposable income
8,000 USD
Spending behavior - apparel
25 %
Spending behavior - dining
20 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Malls, Markets, Standalone
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Shoprite, Game
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft
Property values
200,000 USD
Zoning laws
Strict
Business permits
6 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
20,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
60 %
Commute times
45 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
International
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000
Shoplifting rates
2 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
200,000 visitors/year
Major local events
Carnivals, Festivals
Seasonal attractions
Aso Rock, Zuma Rock
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
5 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
1.67 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Jabi Lake Mall Expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Shoprite, 40 %
Grocery market share - Retailer 2
Spar, 25 %
Grocery market share - Retailer 3
Local Markets, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
10 %
Luxury retail performance
Low
Top mall shopping preferences
Jabi Lake Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
3,770,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
60 %
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use