Key Insights as of Jun 2025
Market Demographics
Population size
1,250,000 people
Population growth rate
1.8 %
Age distribution
0-14: 25%, 15-64: 68%, 65+: 7% %
Household size
4.2 people
Household composition
Families: 75%, Singles: 20%, Other: 5% %
Education levels
High school or less: 40%, Bachelor’s: 35%, Advanced: 25% %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
85 %
Job growth
1.5 %
Dominant industries
Oil, petrochemicals, retail, agriculture
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD/year
Disposable income
9,000 USD/year
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Electronics: 15%, Other: 20% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,200 USD/sq ft
Zoning laws
Commercial zones in city center
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
High
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9 AM-5 PM, 60% office-based
Psychographics & Consumer Lifestyle
Shopping preferences
Malls: 50%, Local markets: 40%, Online: 10% %
Brand affinity
International: 60%, Local: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, parks
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
1.5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
50,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Spring festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
5 %
Local preference for in-store shopping
80 %
Retail & Mall Performance
Total retail space
5,000,000 sq ft
Retail space per capita
4 sq ft/person
Projected growth in retail space
2.5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - top 3 retailers
Retailer A: 30%, Retailer B: 25%, Retailer C: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury: 20% %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
1,500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, residential