Key Insights as of Jun 2025
Market Demographics
Population size
80,000 people
Population growth rate
1.8 %
Age distribution
20-40: 55%, 0-19: 30%, 41-60: 10%, 60+: 5% %
Household size
4.5 people
Household composition
Families: 70%, Singles: 20%, Shared: 10% %
Education levels
High School: 40%, Bachelor’s: 35%, Master’s+: 10%, Other: 15% %
Economic Indicators
Median household income
36,000 USD
Employment rate
95 %
Job growth
2.5 %
Dominant industries
Oil & Gas, Retail, Construction
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
28,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets: 30%, Specialty: 40%, Apparel: 20%, Other: 10% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
3,000 USD/sqft
Zoning laws
Commercial, Mixed-Use
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
High
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5: 70%, Shift: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
Malls: 60%, Local Stores: 40% %
Brand affinity
Mid-tier, International
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Movies, Gyms
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
1.5 %
Public safety measures
High
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
6.25 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Carrefour: 30%, Lulu: 25%, Sultan: 20% %
Consumer spending patterns
Essentials: 50%, Discretionary: 50% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Avenues Mall: 70%, Local Centers: 30% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Variety, Dining, Entertainment
Preferred brand categories
Value Fashion: 60%, Luxury Fashion: 10% %
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury, Electronics
Trade area population
120,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial