Key Insights as of Jun 2025

Market Demographics
Population Size

500,000 people

Population Growth Rate

2.5 %

Median Age

30 years

Average Household Size

4.5 people

Households with Children

60 %

Bachelor's Degree or Higher

25 %

Economic Indicators
Median Household Income

150,000 EGP

Employment Rate

90 %

Job Growth

3 %

Dominant Industries

Manufacturing and Education

Cost of Living Index

45 index points

Consumer Spending & Buying Power
Retail Sales per Capita

20,000 EGP

Disposable Income

50,000 EGP

Spending on Apparel

15 %

Spending on Dining

20 %

Spending on Electronics

10 %

Competition & Retail Presence
Number of Retail Stores

500 stores

Number of Competitors

50 companies

Market Saturation

Moderate

Presence of Anchor Tenants

Yes

Foot Traffic from Nearby Businesses

High

Real Estate & Infrastructure
Average Rent Cost

300 EGP/sqm

Average Property Value

5000 EGP/sqm

Zoning Laws

Favorable

Business Permits

Accessible

Availability of Retail Space

Ample

Proximity to Major Roads

Close

Public Transportation Access

Good

Parking Availability

Adequate

Traffic & Accessibility
Pedestrian Traffic

High

Vehicle Traffic

Moderate

Public Transport Accessibility

Good

Average Commute Time

30 minutes

Peak Work Patterns
Psychographics & Consumer Lifestyle
Shopping Preferences

Malls

Brand Affinity

International Brands

Consumer Loyalty

Moderate

Entertainment and Leisure Trends

Cinema and Dining

Crime Rates & Safety
Crime Rate

Low

Shoplifting Rate

Low

Public Safety Measures

Active

Tourism & Seasonal Factors
Tourist Spending

5,000,000 EGP

Tourist Footfall

100,000 people

Major Local Events

Annual Cultural Festival

Seasonal Attractions

Winter Wonderland

Online vs. In-Store Shopping Trends
E-commerce Penetration

30 %

Click-and-Collect Adoption

20 %

Preference for In-Store Shopping

50 %

Retail & Mall Performance
Total Retail Space

1,000,000 sqm

Retail Space per Capita

2 sqm/person

Projected Growth in Retail Space

5 %

Retail Leakage Rate

10 %

Sustainable Retail Demand

High

Major Upcoming Retail Projects

2

Consumer Behavior & Spending
Grocery Market Share - Top Retailer

30

Consumer Spending Patterns

Varied

Grocery Expenditure Trends

Increasing

Luxury Retail Performance

Moderate

Top Mall Shopping Preferences

Fashion and Electronics

Shopping Trips to Other Cities

15 %

Key Drivers for Mall Visits

Entertainment and Dining

Preferred Brand Categories

Value Fashion

Competitive & Site Analysis
Number of Existing Malls

5 malls

Total Retail Footfall

5,000,000 annual visits

Retail Market Gaps

Specialty Stores

Trade Area Population

700,000 people

Retail Potential in Catchment Area

High

Projected Retail Growth Rate

4 %

Preferred Mall Layouts

Open-Air

Site & Accessibility
Public Transport Access

Good

Walkability Score

70

Road Infrastructure & Car Access

Excellent

Parking Capacity in Comparable Malls

1000 spaces

Surrounding Land Use & Future Developments

Mixed-Use