Key Insights as of Jun 2025
Market Demographics
Population size
557,000 people
Population growth rate
1.8 %
Age distribution
35 median age
Household size
2.8 people
Household composition
65 % family households
Education levels
48 % with bachelor’s or higher
Economic Indicators
Median household income
102,000 USD
Employment rate
95 %
Job growth
1.5 %
Dominant industries
Professional Services, Government, Tourism
Cost of living index
135 index
Consumer Spending & Buying Power
Retail sales per capita
14,500 USD
Disposable income
78,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
25 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Mixed - Specialty, Dining, Big Box
Number of competitors
120 stores
Market saturation
Moderate
Presence of anchor tenants
Yes - Target, Macy’s
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
35 USD/sq ft/year
Property values
600,000 USD
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
25,000 daily visitors
Vehicle traffic
50,000 daily vehicles
Public transport accessibility
85 %
Commute times
30 minutes
Work patterns
60 % hybrid/office
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Mid-to-high end
Consumer loyalty
High
Entertainment and leisure trends
Dining, Events, Outdoor
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
941,000,000 USD
Tourist footfall
1,500,000 visitors/year
Major local events
10 events/year
Seasonal attractions
Waterfront, Historic Sites
Online vs. In-Store Shopping Trends
E-commerce penetration
40 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
2,500,000 sq ft
Retail space per capita
4.5 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Kroger - 30 %
Grocery market share - Retailer 2
Safeway - 25 %
Grocery market share - Retailer 3
Whole Foods - 15 %
Consumer spending patterns
Experience-driven
Grocery expenditure trends
5 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Specialty Retail, Dining
Shopping trips to other cities
20 %
Key drivers for mall visits
Events, Dining, Convenience
Preferred brand categories
Value fashion, Specialty retail
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps
Luxury, Entertainment
Trade area population
750,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
80 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, Residential