Key Insights as of Jun 2025
Market Demographics
Population size
80,000 people
Population growth rate
2.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.2 people
Household composition
60% families, 30% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% less than high school %
Economic Indicators
Median household income
48,000 USD
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Oil & gas 40%, Retail 25%, Construction 20%, Services 15% %
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
6,500 USD
Disposable income
38,000 USD
Spending behavior by category
Apparel 30%, Dining 25%, Electronics 20% %
Competition & Retail Presence
Existing retail mix
60% local, 30% international, 10% luxury %
Number of competitors
45 count
Market saturation
Moderate
Presence of anchor tenants
Yes, 3 major tenants
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sqft/year
Property values
400,000 USD
Zoning laws
Commercial zoning, retail permitted
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
0.5 miles
Public transportation access
Moderate
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% office, 20% retail, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
40% international, 30% local, 30% value %
Consumer loyalty
High
Entertainment and leisure trends
Dining 40%, Cinema 30%, Shopping 20% %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
2,000 USD/visitor
Tourist footfall
50,000 visitors/year
Major local events
3 events/year
Seasonal attractions
Beaches, winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,200,000 sqft
Retail space per capita
15 sqft/person
Projected growth in retail space
5.0 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Lulu 40%, Carrefour 30%, Sultan Center 20% %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
3.5 %
Luxury retail performance
Strong
Top mall shopping preferences
Al Kout Mall 60%, Fahaheel Souk 30% %
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining 40%, Shopping 35%, Entertainment 25% %
Preferred brand categories
Luxury fashion 40%, Value fashion 35%, Electronics 25% %
Competitive & Site Analysis
Number of existing malls
2 count
Total retail footfall
10,000,000 visits/year
Retail market gaps
Specialty retail, entertainment
Trade area population
150,000 people
Retail potential in catchment area
High
Projected retail growth rate
6.0 %
Preferred mall layouts
Open-air 60%, Enclosed 40% %
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential 50%, Commercial 40%, Industrial 10% %