Key Insights as of Jun 2025

Market Demographics
Population size

145,000 people

Population growth rate

1.8 %

Age distribution

30 %

Household size

3.2 people

Household composition

60 %

Education levels

45 %

Economic Indicators
Median household income

48,000 USD

Employment rate

92 %

Job growth

2.5 %

Dominant industries

Retail, Hospitality, Real Estate

Cost of living index

120 index

Consumer Spending & Buying Power
Retail sales per capita

6,500 USD

Disposable income

35,000 USD

Spending behavior - apparel

25 %

Spending behavior - dining

30 %

Spending behavior - electronics

15 %

Competition & Retail Presence
Existing retail mix

Malls, Boutiques, Supermarkets

Number of competitors

50 businesses

Market saturation

Moderate

Presence of anchor tenants

Yes

Foot traffic from nearby businesses

High

Real Estate & Infrastructure
Rent costs

20 USD/sqft

Property values

3,500 USD/sqm

Zoning laws

Commercial

Business permits

6-12 months

Availability of retail space

Limited

Proximity to major roads

Yes

Public transportation access

Moderate

Parking availability

Adequate

Traffic & Accessibility
Pedestrian traffic

15,000 people/day

Vehicle traffic

25,000 vehicles/day

Public transport accessibility

60 %

Commute times

20 minutes

Work patterns

80 %

Psychographics & Consumer Lifestyle
Shopping preferences

Luxury, Convenience

Brand affinity

High

Consumer loyalty

60 %

Entertainment and leisure trends

Dining, Cinema

Crime Rates & Safety
Crime statistics

1,200 incidents/100,000 people

Shoplifting rates

2 %

Public safety measures

High

Tourism & Seasonal Factors
Tourist spending

1,500 USD/tourist

Tourist footfall

50,000 visitors/year

Major local events

Shopping Festivals

Seasonal attractions

Winter Sales

Online vs. In-Store Shopping Trends
E-commerce penetration

35 %

Click-and-collect adoption

20 %

Local preference for in-store shopping

65 %

Retail & Mall Performance
Total retail space

2,000,000 sqft

Retail space per capita

13.8 sqft/person

Projected growth in retail space

5 %

Retail leakage rate

15 %

Sustainable retail demand

High

Major upcoming retail projects

Al Khiran Mall Expansion

Consumer Behavior & Spending
Grocery market share - Retailer 1

Carrefour, 35 %

Grocery market share - Retailer 2

Sultan Center, 25 %

Grocery market share - Retailer 3

Lulu Hypermarket, 20 %

Consumer spending patterns

Value, Convenience

Grocery expenditure trends

5 %

Luxury retail performance

Strong

Top mall shopping preferences

Marina Mall, Souq Sharq

Shopping trips to other cities

20 %

Key drivers for mall visits

Dining, Entertainment

Preferred brand categories

Luxury Fashion, Electronics

Competitive & Site Analysis
Number of existing malls

5 malls

Total retail footfall

10,000,000 visits/year

Retail market gaps

Specialty Retail

Trade area population

200,000 people

Retail potential in catchment area

High

Projected retail growth rate

6 %

Preferred mall layouts

Open-Air, Mixed-Use

Site & Accessibility
Public transport access

Moderate

Walkability score

70 index

Road infrastructure & car access

High

Parking capacity in comparable malls

2,000 spaces

Surrounding land use & future developments

Residential, Commercial