Key Insights as of Jun 2025
Market Demographics
Population size
1,081,065 people
Population growth rate
1.8 %
Age distribution
0-14: 22, 15-64: 68, 65+: 10 %
Household size
3.2 people
Household composition
Single: 20, Married: 60, Extended: 20 %
Education levels
High school or less: 55, University: 30, Postgraduate: 15 %
Economic Indicators
Median household income
25,000 TRY/month
Employment rate
65 %
Job growth
2.5 %
Dominant industries
Manufacturing, Agriculture, Retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY/year
Disposable income
18,000 TRY/month
Spending behavior by category
Apparel: 20, Dining: 30, Electronics: 15 %
Competition & Retail Presence
Existing retail mix
Supermarkets: 40, Apparel: 30, Specialty: 30 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Migros, CarrefourSA, Tekira Mall
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
50 TRY/sq.m/month
Property values
5,000 TRY/sq.m
Zoning laws
Commercial zones well-defined
Business permits
Moderate complexity
Availability of retail space
Adequate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate spaces
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented, convenience-driven
Brand affinity
Local brands, global value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, local events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 TRY/visitor
Tourist footfall
200,000 visitors/year
Major local events
Cherry Festival, Liberation Day
Seasonal attractions
Summer beaches, wine tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
150,000 sq.m
Retail space per capita
0.14 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
Tekira Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30, CarrefourSA: 25, BIM: 20 %
Consumer spending patterns
Essentials: 50, Discretionary: 30, Savings: 20 %
Grocery expenditure trends
10 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Tekira Mall, Orion Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, variety, entertainment
Preferred brand categories
Value fashion, electronics, dining
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, commercial