Key Insights as of Jun 2025
Market Demographics
Population size
2,098,000 people
Population growth rate
1.8 %
Age distribution - Under 18
35 %
Age distribution - 18-34
30 %
Age distribution - 35-54
25 %
Age distribution - 55+
10 %
Household size
5.5 people
Household composition - Families
80 %
Education levels - High school or less
60 %
Education levels - Bachelor’s or higher
25 %
Economic Indicators
Median household income
4,500 USD/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries - Services
45 %
Dominant industries - Trade
30 %
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
3,000 USD/year
Spending behavior - Apparel
25 %
Spending behavior - Dining
20 %
Spending behavior - Electronics
15 %
Competition & Retail Presence
Existing retail mix - Traditional
60 %
Existing retail mix - Modern
40 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
15 USD/sq ft/year
Property values - Commercial
1,500 USD/sq ft
Zoning laws - Retail permissive
Yes
Business permits - Processing time
30 days
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic - Commercial areas
50,000 people/day
Vehicle traffic - Major roads
100,000 vehicles/day
Public transport accessibility
80 %
Commute times - Average
30 minutes
Work patterns - Office hours
70 %
Psychographics & Consumer Lifestyle
Shopping preferences - Value
60 %
Brand affinity - Local brands
50 %
Consumer loyalty - High
40 %
Entertainment trends - Dining out
30 %
Crime Rates & Safety
Crime statistics - Violent crime
200 incidents/100,000 people
Shoplifting rates
5 incidents/1,000 stores
Public safety measures - Police presence
Moderate
Tourism & Seasonal Factors
Tourist spending
10 %
Tourist footfall
50,000 visitors/year
Major local events
5 events/year
Seasonal attractions - Winter
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store
70 %
Retail & Mall Performance
Total retail space
5,000,000 sq ft
Retail space per capita
2.4 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Metro
30 %
Grocery market share - Carrefour
20 %
Grocery market share - Local stores
40 %
Consumer spending patterns - Essentials
60 %
Grocery expenditure trends - Growth
2 %
Luxury retail performance
Low
Top mall shopping preferences - Centaurus
50 %
Shopping trips to other cities
20 %
Key drivers for mall visits - Variety
40 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall - Annual
10,000,000 visits
Retail market gaps - Luxury
High
Trade area population
3,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts - Open-air
40 %
Site & Accessibility
Public transport access - Buses
80 %
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use - Mixed-use
70 %