Key Insights as of Jun 2025
Market Demographics
Population size
4,479,525 people
Population growth rate
0.8 %
Age distribution
30.2 median age
Household size
3.2 people
Household composition
65 % family households
Education levels
42 % tertiary education
Economic Indicators
Median household income
12,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Tourism, Manufacturing, Trade
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
9,000 USD
Spending behavior - apparel
15 % of retail spend
Spending behavior - dining
20 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Apparel, F&B, Electronics
Number of competitors
120 retail chains
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
2,000 USD/sq m
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
20,000 sq m
Proximity to major roads
High
Public transportation access
80 % coverage
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
50,000 daily visitors
Vehicle traffic
200,000 daily vehicles
Public transport accessibility
High
Commute times
30 minutes
Work patterns
Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
2,500 per 100,000
Shoplifting rates
Low
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
1,200 USD/tourist
Tourist footfall
2,000,000 annual visitors
Major local events
Izmir Fair, Cultural Festivals
Seasonal attractions
Summer beaches
Online vs. In-Store Shopping Trends
E-commerce penetration
25 % of retail sales
Click-and-collect adoption
15 % of shoppers
Local preference for in-store shopping
70 % of shoppers
Retail & Mall Performance
Total retail space
1,500,000 sq m
Retail space per capita
0.33 sq m/person
Projected growth in retail space
5 % annually
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
New malls in Bornova
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
Carrefour, 25 %
Grocery market share - Retailer 3
BIM, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Optimum, Forum Bornova
Shopping trips to other cities
5 % of residents
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
10 malls
Total retail footfall
50,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
5,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 % annually
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
75 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Mixed-use, Residential