Isa Town
1 Total Mall

Key Insights as of Jun 2025

Market Demographics
Population size

40,000 people

Population growth rate

1.8 %

Age distribution - Under 18

30 %

Age distribution - 18-34

35 %

Age distribution - 35-64

25 %

Age distribution - 65+

10 %

Household size

4.5 people

Household composition - Families

70 %

Education levels - High school or less

40 %

Education levels - College or higher

35 %

Economic Indicators
Employment rate

92 %

Job growth

2.5 %

Dominant industries - Retail and Services

45 %

Cost of living index

85 index

Consumer Spending & Buying Power
Retail sales per capita

3,200 BHD

Disposable income

38,000 BHD

Spending behavior - Apparel

15 %

Spending behavior - Dining

20 %

Spending behavior - Electronics

10 %

Competition & Retail Presence
Existing retail mix - Local stores

60 %

Number of competitors

25 stores

Market saturation

Moderate

Presence of anchor tenants

2 tenants

Foot traffic from nearby businesses

5,000 daily visits

Real Estate & Infrastructure
Rent costs - Retail

25 BHD/sq.m

Property values - Commercial

1,200 BHD/sq.m

Zoning laws - Retail allowance

Flexible

Business permits - Approval time

60 days

Availability of retail space

10,000 sq.m

Proximity to major roads

0.5 km

Public transportation access

High

Parking availability

500 spaces

Traffic & Accessibility
Pedestrian traffic

3,000 daily

Vehicle traffic

15,000 daily

Public transport accessibility

80 %

Commute times

25 minutes

Work patterns - Remote work

15 %

Psychographics & Consumer Lifestyle
Shopping preferences - Value-oriented

60 %

Brand affinity - Local brands

50 %

Consumer loyalty - Repeat purchases

70 %

Entertainment and leisure trends - Dining out

40 %

Crime Rates & Safety
Crime statistics - Violent crime rate

150 per 100,000

Shoplifting rates

200 per 100,000

Public safety measures

High

Tourism & Seasonal Factors
Tourist spending

500,000 BHD

Tourist footfall

10,000 annual

Major local events

2 events

Seasonal attractions

Moderate

Online vs. In-Store Shopping Trends
E-commerce penetration

25 %

Click-and-collect adoption

15 %

Local preference for in-store shopping

65 %

Retail & Mall Performance
Total retail space

50,000 sq.m

Retail space per capita

1.25 sq.m

Projected growth in retail space

5 %

Retail leakage rate

20 %

Sustainable retail demand

Stable

Major upcoming retail projects

1 projects

Consumer Behavior & Spending
Grocery market share - Retailer 1

40 %

Grocery market share - Retailer 2

30 %

Grocery market share - Retailer 3

20 %

Consumer spending patterns - Necessities

60 %

Grocery expenditure trends

3 %

Luxury retail performance

Low

Top mall shopping preferences - Convenience

50 %

Shopping trips to other cities

30 %

Key drivers for mall visits - Variety

40 %

Preferred brand categories - Value fashion

60 %

Competitive & Site Analysis
Number of existing malls

1 malls

Total retail footfall

1,500,000 annual visits

Retail market gaps - Luxury retail

High

Trade area population

60,000 people

Retail potential in catchment area

Moderate

Projected retail growth rate

4 %

Preferred mall layouts - Open-air

60 %

Site & Accessibility
Public transport access

High

Walkability score

70 index

Road infrastructure & car access

Good

Parking capacity in comparable malls

600 spaces

Surrounding land use - Residential

70 %

Surrounding land use - Future developments

2 projects